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This domain states the following, "Working alongside program and policy leaders to bring innovations to scale." We analyzed that the web site also stated " Client Centered and Socially Focused." It also stated " Diffusion Associates works closely with clients to determine how to best spread, implement and assess innovations. Our work is theoretically based, practice focused and highly customized. Our work with clients includes. Readiness assessment of change agencies, delivery systems, and target populations. Critical assessment and selection of innovations for diffusion and target populations." The header had audience analysis as the highest ranking search term. It was followed by assessment of innovations using diffusion attributes, identification of influence structure for dissemination, and implementation design and assessment which isn't as ranked as highly as audience analysis. The next words they uses is design and evaluation for health systems and interventions. program and policy leaders was also included and might not be understood by web engines.